ApoB Multi-Phase Campaign

When InsideTracker added ApoB insights to their flagship health analysis plan, we needed to make sure leads and customers were aware of it—and inspired to get it for themselves.

To build up to the final emotional payoff of this omnichannel campaign, I pitched a four-phase rollout plan to Announce, Educate, Validate, and Inspire.

Following the success of this campaign, InsideTracker continued following a similar “phased” messaging framework for subsequent marketing initiatives.