SMS Marketing

Led the implementation, strategy, and creative execution of our new SMS marketing channel at InsideTracker. Following launch, we acquired over 7,400 new subscribers (via strategic lead capture tactics) and brought in over $1M in attributed revenue in our first 90 days.

Prime Day (2023)
CTR: 4% | Conv: 21% | Rev: $152k | Unsub: 1%

Father’s Day (2023)
CTR: 5% | Conv: 15% | Rev: $288k | Unsub: 1%

EOM Flash Sale (2023)
CTR: 6% | Conv: 14.5% | Rev: $198k | Unsub: 1%

Oura Ring Promo (2023)
CTR: 8% | Conv: 8% | Rev: $201k | Unsub: 2%

Pi Day (2023)
CTR: 10% | Conv: 22% | Rev: $237k | Unsub: 2%