Video Production
Beyond copywriting.
As a copywriter with a film degree, I bring a unique skill set and well-rounded perspective when it comes to producing high-impact video content. From concept development to scriptwriting, pre-pro, directing, editing, campaign strategy, and more, I absorb myself within every phase of the production process.
Production Reel
“Start Inside”
My debut assignment at InsideTracker involved rewriting the script for our first-ever brand campaign. Additionally, I took charge of the production, leading a small crew in Boston and LA as an on-set producer.
This campaign showcases my role in seamlessly blending strategic scriptwriting, on-the-ground production guidance, and content strategy for a campaign that encapsulates InsideTracker's mission and tone. See the full 360 campaign here.
“Start Inside” | Fitness Teaser
As we developed the broader "Start Inside" campaign, I pitched the idea of running several social teasers, which I cut together myself as a proof-of-concept, which we ultimately used.
“Start Inside” | Cycling Teaser
Another example of a teaser spot that we rolled out on social to build excitement for our upcoming brand campaign. Edited myself on FCPX.
“Mobile Blood Draw” | InsideTracker
After collaborating with creative leadership on the concept for this launch video, I wrote the script and produced the spot, guiding our production team on-site and through post-production.
“Inside Bellerive” | TaylorMade Golf
Ahead of the 2018 PGA Championship, I flew to St. Louis to produce a series of videos that previewed the major championship, highlighted the course itself, and showcased TaylorMade’s unique connection to Bellerive CC.
“No Off-Season” | GolfForever
At GolfForever, as the one-man creative team, I would often whip up ideas on the fly and see what I could do quickly with a $0 budget (either using existing b-roll or shooting on my iPhone).
“A Game of Speed” | RypStick
Wrote, produced, and edited this spot for Ryp Golf while simultaneously helping them hone in the language for their key F&Bs, and developing taglines.
“Playroom Chaos” | Golf Pops Classics
“The Tale of Tiger vs. Bear” is a children’s book I wrote and produced with a longtime friend/colleague. And since we had no budget, no actors, and no production design, I just threw this together myself in a couple of hours.
“Change The Way You Play” | GolfForever
Pulling from existing b-roll footage that GolfForever shot earlier in the year, I would proactively cut together video spots to use for ads, social posts, and sales tools.